Graphic Design
It’s been said that “a picture is worth a thousand words”, the essence of which quite nicely describes the power of successful graphic design.
Graphic design is much more than improving the appearance of something. When used effectively it helps to inspire, inform, educate, and persuade an audience. Crucially, graphic design helps to build a uniform brand identity that is so valuable. In short, visual communication rocks!
To find out why graphic design is so important to your business… read our 5 c’s below!
Our Graphic Design Services.
Graphic Design in print and digital encompasses many things, it’s almost a case of ‘you name it we can design it’! But as an example of the kinds of projects we take on, here is a small list:
Retail Signage & Posters
Product Packaging Brochure & Leaflet Design
Social Media Graphics
Animated Online Banners / Adverts
Website & Email Banners
Advertising Design
Menu Design
Logos
Annual Reports and Presentations
5 reasons why graphic design is important to your business [the 5 C’s (sort of)]
1. (First impressions) Count
Graphic design helps businesses create a long-lasting impression, so it better be a good one! The first time a customer interacts with your brand will often be the decider on whether that customer will form a connection with your business. Graphic design is an important part of that first interaction. Whether in the form of a logo, a business card, a flyer, website, or product packaging.
What does your company appearance say about your brand?
2. Credibility
Having a consistent unified aesthetic will help your brand look authoritative, trustworthy, and believable. It’s one of the keys to building a positive and long lasting and dedicated following of people to trust in your business.
For example, if every time you create a social media post, you use different fonts, different colour themes, different styles of imagery, you create a somewhat confused look which will lack in authority and will overtime erode trust. The solution is to know your brand, and use a brand guide to ensure that you stay consistent.
3. Communication
Graphic design helps to communicate ideas efficiently and memorably. According to studies 65% of us are visual learners, in fact our brains process visual information 60,000 times faster than text. Therefore, it stands to reason that visuals help to make (often complex) ideas much easier to understand. Good graphic design seeks to do this.
It’s not just images! We’ve all encountered a poorly typeset instruction manual or presentation with wild formatting which turns something so simple into something so confusing and complicated. A graphic designer will format text in a way which is easy to read. Did you know, for example, that the optimal line length for body text is between 50 and 70 characters?
4. Competition
No matter what industry you are in, having a competitive advantage is extremely important. Effective graphic design can play a key role in your advantage. Graphics can be used to show customers how your product or service will solve their problem, make their life easier, or enrich their day. Stand out among your competitors by using creative and strong brand visuals and clear and effective communications.
5. Conversion
There are many people in the world who would LOVE to know about your business. Every business has a story to tell, and graphic design is about communicating that unique brand story to your current and future customers. Making that story visible through graphic design will lead to higher conversion rates. Professionally designed graphics help to enhance your company’s brand message, attracting more customers, and increasing sales and revenue.
Types of Graphic Design Services
Logo Design
A good logo will help transform the visual identity of a business. Couple this with brand guidelines and you can build all kinds of content and stay looking sharp!
Stationery Design
Putting your logo and visual identity to work, a good set of stationery is a must for serious business. Make handing over your business card a moment of pride. Examples of Stationery Designs include; business cards, letterheads, envelopes, compliments slips, postcards, stickers and notepads.
Graphic Design for Print
Designing for print comes with its own set of specialist knowledge. We create designs which will transfer to ink on paper (or any material) as closely as possible to what you see on screen. And with the help and advice of good printers, we can achieve fantastic results. Examples of graphic design for print include; signage, posters, brochures, packaging, POS and leaflets.
Motion Graphics
The future is animated! A great way to add some spice to you online ads, logos and other marketing materials. You will have noticed how social media platforms are priorities video content over still images, so adding subtle or not so subtle animation to imagery can not only bring them to life but also make them more impactful and clear. Examples of motion graphics include: animated social media posts, animated banners, animated google display ads, email marketing images, animated website banners and logos.
Marketing and Advertising Design
Leo Burnett said “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” We create campaigns that are eye-catching and to-the-point with visual consistency that narrates your brand. Examples of marketing and advertising design include; posters and banners, social media ads, magazine ads, email marketing designs and infographics.
Presentation Design
When your business has an important presentation to make, this is a great opportunity to show how trustworthy and professional you are by using visually attractive and clear slides. Engaging presentations support the speaker (if there is one), reflect your values, follow your brand style and add clarity. It’s worth going the extra mile with a professionally designed presentation. We can make them in Powerpoint too for your convenience! Examples of presentations would include sales pitches, range pitches, education and motivational presentations.
Website Design [Squarespace]
Website design and development is a specialist discipline. We do not offer websites made from scratch using Wordpress (or similar), we do however design websites with Squarespace and similar platforms. We find this to be a great solution for many small businesses with maintenance free running and low subscription costs. We are entirely open and honest, and happy to discuss a clients website needs to discover what’s best for them.
Let’s create something great!
